Skin-tint Mattifying Foundation
L 01
Light skin tones with cool undertones
A natural formula that gives an even glow, all while keeping your skin nourished and super healthy. Think real skin, but better!
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✓ Buildable ✓ Breathable Coverage ✓ Vegan ✓ Matte-finish
Also available in
* Suitable for normal, combination & oily skin types
- Coverage Buildable, Light to Medium
- Finish Matte
- Fragrance Natural Rosehip Oil
Natural and Mineral Pigments
Silicon and Microplastic Free
Petrochemical and Paraben Free
Formulated for Indian Skin Tones
Better because
Hydrates
Coco Caprylate, a skin-conditioning agent, naturally provides hydration without feeling oily on the skin
Smoothens
A great replacement for silicones, Coconut Alkanes fill in the gaps between skin cells, creating a blurring, photo-filter effect on the skin
Heals & Purifies
Ingredients such as Argan Oil and Jojoba Oil help treat several types of acne, while Montmorillonite Clay helps remove impurities from the skin's surface
How it works
Less is more. Dispense one pump on the back of your hand. Using a foundation brush, gently dab the liquid formula into freshly moisturized skin until well blended. We recommend using a blending tool to achieve seamless, long-lasting coverage.
Ruby's recommends:
- For fuller coverage dispense 2-3 pumps of the product as required
- For coverage of acne, blemishes and redness it is best paired with our concealer
- Be quick to blend the foundation into the skin, for an effective natural matte finish
Care instructions
Store in a cool, dry place
Keep away from moisture and direct sunlight
The Good Stuff
all the ingredients
Aqua, Montmorillonite**(and) Cetyl Alcohol **(and) Sucrose Distearate **(and) Xanthan Gum** (and) Sucrose Stearate**(and) Sclerotium Gum**,butyrosperum parkii* (shea butter), Garcinia indica Seed* (Kokum Butter), Tocopherol **(Vitamin-E ), simmondsia chinesis*( Jojoba oil), caprylic/capric triglyceride*, Argania Spinosa Kernel* (Argan Oil), Kaolin** , Caprylhydroxamic acid*(and) Glyceryl Caprylate* (and) Glycerin*, Rosa Canina (Rose hip) seed oil*, Helianthus Annuus (Sunflower) Seed wax* Shorea robusta resin*, Rhus Verniciflua Peel Cera*, Rhus succedanea (japanese) fruit wax*, Ascorbyl Palminate** (vitamin C) palmitate, hydroxystearic/linolenic/oleic polyglycerides, Sucrose polystearate and Cetyl Palminate**, Sodium Stearoyl Glutamate**, Glyceryl Stearate**, Vegetable Oil*, Coco-caprylate*, Undecane and tridecane* . May contain: [+/- titanium dioxide ci 77891, iron oxides ci 77492, ci 77491, ci 77499, lakes ci 77007 & 15850:2] * Organic origin ** Natural origin
How To Apply
Buildable coverage, that is lightweight and feels just like real skin
Complete the look
Customer Reviews
I'm wearing the shade L01.5 and it's such a good product. Very easy to use and light on face and doesn't feel heavy on skin. Perfect for those no makeup makeup looks.
It gives a very smooth finish.
Just glides onto my skin.
Matches my skin tone perfectly (Shade M02). Feels super light, I also worked out wearing it and trust me, I hardly even realised I had the foundation on.
I didn’t even need a brush to apply, fingers work perfectly as well.
Found the shade of my dreams, strongly recommend you to buy it.
In love with this product.
Super light weight formula that is light and hydrating, and gives a very natural finish
I love this foundation and concealer combo! It's so easy to apply. I also like that it's not too heavy on my skin, so it looks natural instead of caked on.
I've been looking for a foundation and concealer combo that would cover my skin up, but still look natural. I was hesitant to try this because I'm super picky about my makeup, but I'm so glad I did!
I love this combo sooo much. I have always wanted to try it, but I never had the courage to order it. But now that I am getting married and will be wearing more makeup than ever, I decided to give it a try.
I ordered the foundation and concealer combo and was not disappointed. The foundation matched perfectly with my skin tone and hasn't made me break out or cause any irritation. The concealer is so lightweight but still has enough coverage to cover up any blemishes or under eye circles that might show through my foundation.
I have always wanted to try the Ruby's Organics] foundation, but I was always scared it would look cakey on my skin. Finally, I got a chance to try it and I'm so glad I did! The foundation is light-weight and has a nice feel to it. It doesn't feel like you're wearing anything at all—it's just there when you need it to be!
This is definitely a great combo for anyone looking for an affordable option that works just as well as higher-end products at a fraction of their price!
I love that it's organic and non-cakey, which means that my skin doesn't feel like it's being suffocated by all the chemicals in regular foundations. This one is also good for your skin because it has more antioxidants than conventional foundations do!
I am obsessed with this combo! It feels like you have nothing on, but looks amazing. It doesn't feel heavy or cakey at all, and it actually covers up most of my blemishes. I would recommend this to anyone who loves a natural-looking finish.
Beauty for Everybody
At Ruby’s Organics, we want to encourage a culture that supports and values individuality and self-expression over anything else. We cannot make false promises and claims because truly, the journey to discovering beauty is inward and transcends far beyond the surface. Everybody deserves to feel beautiful and makeup is simply a tool.
Our goal is to bring you clean, uncomplicated, and purposeful products built on innovative
plant-based formulas that do more than just sit on the surface but add nourishment with active skin-care ingredients.